The main part of a marketing budget is often spent on media. However, media is frequently bought through booking agencies, unfamiliar with the development of the campaign in question. At Kunde & Co, this is not the case. Because media advice is an integrated part of the agency, we ensure the media plan supports the purpose of the overall strategy and that the creative work generates maximum impact.

The media department is a sounding board for both the customer and the creative department. It addresses questions concerning media and analysis, and can offer innovative client-specific solutions. The department is a natural part of the brand-building process, culminating in tracking performance, impact and efficiency of campaigns.