News
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New look for PostNord
PostNord is on air with a new web concept that goes across the group's Danish, Swedish, Norwegian and Finnish businesses. The concept, designed by Kunde & Co, creates a clear graphical identity and relation between the four major companies: Post Denmark, Posten AB in Sweden, Tollpost Globe in Norway and Posten Logistics in Finland. It shows that they are part of the same group. Yet, it also gives single brands like Post Denmark the flexibility to stand out to customers and let them know that they've come to the right place.
Easy access
Both Post.dk and Posten.se are among the most visited websites in their respective countries, and there has been a considerable focus on making access to frequently used services as easy as possible. Additionally, a thorough process of creating an overview of the many products and services has paved the way for a simple common Nordic structure.See the web concept here:
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Kunde & Co iPad app
The popularity of tablets such as the iPad is rising steeply - and that's not surprising. An iPad enables exceptional user experiences and provides many possibilities to create user involvement.
With the Kunde & Co iPad app, we want to demonstrate how this media can be used in the most inspiring ways.
The Kunde & Co app is designed as a digital magazine featuring regular content updates, making it easy for you to follow what we do and how we think at Kunde & Co.
Download our app for free at the App Store or through iTunes
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Vestas launches global campaign
The Vestas 2 MW-Class is the world's most popular turbine portfolio, with more than 9700 turbines currently in operation, and almost 20 years of real-life testing. The proven technology and reliability of the 2 MW-Class make it a benchmark in the wind industry.
To underline this fact Vestas, aided by Kunde & Co, now launches a new global campaign with the concept "Nothing left to doubt". The concept is communicated through a digital platform, print ads, inserts, online banners, films, e-DM as well as an interactive 3D product tour.
Explore the new global campaign
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Dancing with wolves
Deep in the forest, the wolves are howling. The place is Berlin in week six and the forest is a stage created by Grundfos in collaboration with Kunde & Co.
Among the trees, first sales and marketing people and then key accounts are gathered. The occasion: Grundfos is launching its latest products - MAGNA3, New ALPHA2 and Grundfos Go - under the name 'The Red Wolf Project'.
'Red Wolf' derives from an underlying development project named 'Lupo' (Italian for Wolf) as well as the signature red colour of Grundfos' world-renowned circulators.
Campaign launched in 18 countries
The event also marked the beginning of a major marketing effort. The campaign DEMAND MORE will be launched in 18 European countries to support the greatest pump innovation in Grundfos' history.DEMAND MORE features 11 real life wolves and Danish actress Beate Bille who all star alongside the main character: the pumps.
"It's been a very primal campaign in which we have shed Jutlandic modesty, but also a campaign that does justice to the innovative hard work behind it," says Søren Ø. Sørensen, Sales and Executive Vice President at Grundfos.
DEMAND MORE is developed in collaboration with Kunde & Co.
Watch The Movie
Read the article here: Markedsføring -
Denmark’s best agency
This year's image-survey from Bureaubiz and MyResearch has crowned Kunde & Co as the number one agency in Denmark in terms of image.
The top 384 managers within the field of marketing assessed the image of Danish advertising agencies - the largest such survey in Denmark.
According to Jesper Kunde the current economic crisis could have played a major role in the outcome:
"We represent the safe, solid choice, and the marketing managers know that. Right now there is no room for superficial, ill-considered solutions that are creative for creativity's sake."
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Rapid growth
Things are going well for Kunde & Co Düsseldorf. Over the last two years more than 10 new customers have been added to the portfolio and, with the recent addition of Germanischer Lloyd and Knauf USG, Kunde & Co's German presence is stronger than ever.
Most of Kunde & Co's customers in Germany are global companies. To date projects have included analysis studies, testing and concept and campaign implementation worldwide. According to Bjørn Olsen, Kunde & Co, has found its niche:
"Kunde & Co's approach to concept development where we aid German companies in developing and implementing a consistent international concept and position, is a solid product that is in great demand."
And the outlook is positive: in 2012, the Southern activities are expected to make up a fifth of the agency's collective business.
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Bestseller makes its mark
Together with Kunde & Co, the Danish fashion company Bestseller has created an edgy campaign for its youth jeans brand OUTFITTERS NATION. The campaign 'Make your Mark' illustrates that every wear and tear comes from somewhere. It's about all the unforgettable, good times of one's youth that have left a mark on the jeans.
The OUTFITTERS NATION Autumn/Winter campaign was launched in August 2011 in 13 European countries and in Canada.
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Kunde & Co wins Vestas
The leading wind turbine manufacturer Vestas has chosen three lead agencies to manage its global marketing activities. Kunde & Co is on board as the only Danish agency.
The three agencies' global expertise and regional knowledge of the North European, Chinese and North American markets will help Vestas achieve its business and growth strategy:
"Kunde & Co has strong competences in developing and implementing international campaigns. Also, the agency has demonstrated a great ability to understand complex B2B challenges, and that has been the major decision factor for us", says Vestas Interim Vice President Søren Høgsberg.
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Branding the EU Presidency
The task was to create a visual identity and graphic framework for when Denmark takes over the EU Presidency in the first half of 2012. The result was a design made by Peter Jakob Møgelvang, Senior Graphic Designer at Kunde & Co.
The Ministry of Foreign Affairs of Denmark arranged the design competition and demanded that the logo have a contemporary feel and express change and innovation. Participants had to be anonymous.
From the 70 submitted design solutions, Møgelvang's aesthetic, creative and typographic solution, which conveyed Denmark's tradition of design, had the strongest impact.
Read more: 'Dynamic logo symbolises Danish approach to the EU Presidency'
