Publications
Overview
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Kunde report
96 pages with cases on our work on developing and implementing brand platforms and effective marketing systems. Request free.
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Corporate Religion
Corporate Religion by Jesper Kunde, is a book on the interaction between the internal culture and the external position. Since 1997 it has sold more than 50.000 copies. Buy for 30 Euro.
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Unique now ... or never
With Unique now… or never, Jesper Kunde presents the four tools you need to achieve the market advantages of a strong brand - and what can be achieved with those advantages.
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