Das Buch Corporate Religion wurde in England, Amerika, Deutschland, Türkei, Holland, Dänemark, Norwegen,Schweden, Thailand, China und Russland veröffentlicht und weltweit über 50.000 mal verkauft. In England schaffte es Corporate Religion auf Platz 2 der Fachbuch Bestsellerliste.

"I wish I'd written this CORPORATE RELIGION. It is a genuine original in a world full of "me too" management books. To make a mark on "the outside" - the traditional focus of "branding literature" - a company needs soul, spirit, character and personality on "the inside". That obvious inside-outside link has never been made before. Bottom line: This is a timely, brilliant, readable, important book."

- Tom Peters, Business Autor

"I've previously said that the companies that are lasting are those that are authentic. If people believe they share values with a company, they will stay loyal to a brand. Corporate Religion is a compelling, very persuasive how-to lecture on how to grow brands from the heart."

- Howard Schultz, Starbucks Coffee