Corporate Religion is published in Denmark, Norway, Sweden, the USA, the UK, Germany, Turkey, Holland, Russia, China and Thailand. The book reached number 2 on the UK's best-seller list of management books.

"I wish I'd written this CORPORATE RELIGION. It is a genuine original in a world full of "me too" management books. To make a mark on "the outside" - the traditional focus of "branding literature" - a company needs soul, spirit, character and personality on "the inside". That obvious inside-outside link has never been made before. Bottom line: This is a timely, brilliant, readable, important book."

- Tom Peters, Business author

"I've previously said that the companies that are lasting are those that are authentic. If people believe they share values with a company, they will stay loyal to a brand. Corporate Religion is a compelling, very persuasive how-to lecture on how to grow brands from the heart."

- Howard Schultz, Starbucks Coffee