Unique now... or never

The follow-up to Corporate Religion. The book takes the reader a step further and explains how the company of the future must organise itself according to value position rather than products.

Unique now... or never has sold more than 20,000 copies worldwide. The book is published in the UK, China, Thailand, Norway and Denmark.

"… This book is not for the faint heart. It is not for you unless you are ready to shed decades of marketing "wisdom" and painstakingly build - in the spirit of a Nike, a Virgin, a Nokia - your essential value proposition … Let Kunde get into your mind, and you may just end up getting into your customers' mind. A bravura performance from the undisputed Maestro of Value Positioning."

- Tom Peters, Business author

The author
Jesper Kunde, born in 1957. Has worked for Carlsberg and the electronics company LK. Founded the company Kunde & Co in 1988, which in record time established as Scandinavia's leading company within branding and marketing.

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