Today, digital possibilities are almost never integrated as a part of a company's overall strategy. Unfortunately, this situation is not helped by many web agencies, who are exclusively online-based and often fail to see the role of the web from a wider strategic branding perspective.

Together with all our agency's other digital strategies, Kunde & Co's digital specialists create websites, applications and campaigns to enhance the client's brand and market position, increase their competitive strength and produce impressive business results. Our insight and understanding of the digital world is combined with Kunde & Co's core capabilities within branding and strategic marketing. Based on these foundations, we create original concepts, design, campaign ideas, content and relationship marketing.

Our services include:

Digital strategy
At Kunde & Co we develop digital strategies that help the client to strengthen their business and their brand position. By combining desk research, web analysis and interviews with relevant stakeholders, we analyse and map the market situation and brand position for our client and their competitors. We identify trends in the market and outline the most attractive and relevant directions for the client to take in terms of both brand position and overall business.

Based on a complete assessment of how best to reach the goals of the client, with regard to their business and their brand position, we outline a strategic recommendation for how the client can make optimum use of digital platforms. Furthermore we develop models for marketing systems based on insights into the customer's buying process, their buying behaviour and the company's value chain. These models describe how all the sales and marketing initiatives taken by the client work together in driving the customer towards a purchase. Finally we determine the KPIs of the company's digital elements, and their demands for functionality and performance.

Websites
We develop and implement both corporate and brand websites that help to build the desired brand position and create business value. Our services cover, among other things, concept, design, templates, user scenarios, information architecture and interaction design, functionality descriptions, usability tests and wireframes. In addition we provide all forms of content for the website, along with continuous servicing, maintenance and support.

Campaigns
The concepts and ideas Kunde & Co develop for online campaigns are integrated with the overall marketing strategy we provide for our clients. Therefore the campaigns can be strictly online or can cover several media platforms. The work covers concept, content development, production and implementation of, for example, campaign sites, banner ad campaigns and social media campaigns. Additionally, because we work with numerous companies that cover international markets, Kunde & Co is very experienced in implementing online campaigns across several countries at once.

Analysis and optimisation
When Kunde & Co Digital develop websites, we always start with a thorough situation-analysis, where we carry out both "inside-out" and "outside-in" analyses, looking at performance trends, user journeys and best practices. We also conduct interviews with key internal and external stakeholders. We then combine the results with our client's brand positioning and business challenges. Overall, the process creates a valuable foundation where challenges and solutions can be discussed with the client's project team.

Once the site is developed and implemented, we use statistics and analysis to build a knowledge and understanding of users, in order to further develop and optimise the solution.­­

Apps and mobile
The use of smartphones and tablets has exploded in the past couple of years. At the same time customers have the possibilty of going online virtually anywhere. Therefore many companies can see the advantages in tailoring their digital strategy to include mobile devices. In order to strengthen the client's brand position and business potential, Kunde & Co Digital work with our clients to specifically realise the strategic opportunities afforded by mobile devices. We develop concept and design for both apps and mobile sites, prepare technical specifications and production, create tests and finally launch the solution, both technically and from a marketing perspective.

Search optimisation
Nobody would doubt the importance of optimum performance when it comes to results in search engines. Kunde & Co Digital are experts in both SEM (Search Engine Marketing) and SEO (Search Engine Optimisation). Our SEM consultations take place in cooperation with our Media department, which ensures that SEM campaigns are planned and implemented with a holistic view of the client's strategy, and as an integral part of their total media effort. We continuously focus on SEO , and when working with a client we always make sure to optimise their website, based on our research and results regarding users' behaviour on the Internet.

Social media
Given the incredible rise in the use of social media, it is obvious that any company needs to stay focused on how to make the most of this form of communication. Kunde & Co are experts in advising clients on the opportunities and benefits that social media can offer, and when doing so, we always stay critically focused on how social media can actually strengthen their brand's market position and their business overall. Finally, we advise our clients on which resources the use of social media would require of them.

Technology
Kunde & Co Digital works in collaboration with our network of partners in order to solve a wide range of technical development tasks, typically working closely with our clients' own IT departments. We cover everything from engineering and system architecture requirements, to development, implementation and support.

Content management
At Kunde & Co Digital we work with online-based content management systems such as EPiServer and Umbraco, but we are also capable of helping our clients on any other platform, for example open source systems, such as Typo3 and Drupal.

Interface
In collaboration with our partners, Kunde & Co Digital works with all relevant interface technologies such as Flash, AIR and Flex - but also AJAX programming, and of course HTML. We also work on the development of interfaces for tablets and mobile media, for example HTML5, IOS and Java.

System integration
Many of our solutions are integrated completely with the clients' business systems. For example ERP systems in e-commerce, or different CRM systems.