For more than 20 years Kunde & Co has helped more than a hundred European companies market themselves internationally within B2B and B2C. We are experienced in solving the challenges that a company faces when it is developing from a situation where all marketing is run locally, to running international campaigns and marketing strategies centrally.

Harmonising the brand position
Successful international brands have the same value position across all borders. All international companies have that same goal, but most have to admit that it is hard to reach in practice.
Kunde & Co has developed a unique process and methodology to identify and develop international brand positions. We have successfully helped more than a hundred European companies to identify the element that holds the company's position together. Across borders and target groups.

Concepts and campaigns
On the basis of the company's international brand position, Kunde & Co develops concepts and communication platforms that work internationally and pull the company in the desired direction. We always take cultural and linguistic differences into account, ensuring the creative work is flexible enough to fit any market without compromising the overall idea.

We help the company to create a centre of power within the parent company that can handle brand management, overall marketing strategy and planning, as well as taking responsibility for the development of international concepts and campaigns. In addition, we develop processes and systems that ensure the campaigns and concepts can be implemented locally in a flexible and cost-efficient manner.

International marketing systems
An important element for successful international marketing is to develop an international marketing system, securing a consistent "go-to-market" strategy across borders. The foundation of this is, first of all, the formulation of a marketing strategy that can be implemented internationally. This strategy will subsequently be turned into concrete campaign plans and elements that all markets can benefit from. When this is in place you have created the foundation upon which important synergies can be created. There is a huge financial gain to be made from this, but just as importantly it creates a common point of reference for the entire company to follow. This makes it possible to carry out a joint evaluation and share both good and bad experiences across markets.

Ownership and involvement
Many international campaigns never succeed because the company fails to get the international organisation to take ownership. Typical problems are lack of involvement and understanding within the markets of what underlines the international branding strategy and thus, for example, the international communication concept.

Kunde & Co ensures that markets go the whole way in terms of ownership of the company's new international brand position. We develop the necessary tools and descriptions of the brand and marketing strategy so that all employees within an international organisation can start building its brand position on the same foundation.

Finally, we develop internal communications strategies and alignment activities, enabling the company to involve and inform the whole international organisation, so that everyone understands and buys into the new brand.