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Grundfos

Differentiating Grundfos HVAC OEM with value-based selling

Grundfos is a global leader in water technology and a pioneer in the pump industry. The company was founded in 1945 in Bjerringbro, Denmark, and employs more than 19,000 people across 56 countries today. Grundfos HVAC OEM serves a small number of high-volume industry customers like Bosch and Vaillant, and altogether, the division sells nearly half of all the pumps Grundfos creates.

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Grundfos

Differentiating Grundfos HVAC OEM with value-based selling

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Oticon

Goes all-in on thought leadership

It is the ears that receivesound, but the brain that actually understands it. In short, that is the philosophy behind BrainHearing™ which continues to keep the Oticon brand in a leading market position.

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Oticon

Goes all-in on thought leadership

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Wavin

A new agenda with a crystal clear purpose: Building Healthy, Sustainable Environments

Wavin is a global leader in plastic pipe systems and solutions for residential, public and civil engineering projects. Headquartered in the Netherlands, Wavin is part of Orbia, a community of companies working to tackle some of the world’s most complex urban challenges.

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Wavin

A new agenda with a crystal clear purpose: Building Healthy, Sustainable Environments

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Oticon

Setting a new course for the Oticon brand

Oticon has long been a robust brand, but the launch of Oticon OpnTM in 2016 introduced a paradigm shift in hearing aid, further strengthening the company’s position. Spearheading this new era of technology, Oticon is now seen as a global provider of premium hearing aid solutions. To keep this momentum going, Oticon took this opportunity to reinforce its market position.

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Oticon

Setting a new course for the Oticon brand

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Oticon

Product launch brings a new perspective to the hearing care industry

Four years after the enormous success of Oticon Opn™, Oticon teamed up again with Kunde & Co to shake up the industry with the new Oticon More™ hearing aid. The concept developed by Kunde & Co helped to successfully introduce Oticon More into global markets.

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Oticon

Product launch brings a new perspective to the hearing care industry

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Eilersen

Strong brands take time

Eilersen has shown phenomenal growth globally and the journey continues. People have had a lot on their minds over the past year, and Eilersen takes time to focus on some of this in their new campaign.

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Eilersen

Strong brands take time

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Ricoh

Repositioning Ricoh in the digital space

The international digital services and document company, Ricoh moves from a brand position in office printing to digital services that empower workplaces around the world.

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Ricoh

Repositioning Ricoh in the digital space

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Alm. Brand

Insurance that's just right for you

Alm. Brand gets a new focused brand strategy and creative universe that strongly positions the company as the flexible and simple insurance company.

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Alm. Brand

Insurance that's just right for you

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Rosendahl Design Group

An invigorated narrative for iconic Danish designs

With help from Kunde & Co, Rosendahl Design Group fortified the foundation for developing its brand portfolio, injecting new life into four of its most significant brands. This elevates the value of the individual brands and strengthen Rosendahl Design Group as a whole.

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Rosendahl Design Group

An invigorated narrative for iconic Danish designs

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Falck

Falck makes your way to the waiting room safe

Falck Patient Transportation Service supports people in getting to and from healthcare facilities. To strengthen the service’s recognition and sales, Kunde & Co was tasked with developing a campaign to highlight the perceived value for customers ...

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Falck

Falck makes your way to the waiting room safe

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Danfoss

Green Restart Series

COVID-19 had a temporarily positive effect on global CO2 emissions, giving Danfoss a window of opportunity to stay focused on the global green agenda – and show the world its 'Green Restart Series' is more than just talk.

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Danfoss

Green Restart Series

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Telia

Making Telia the family’s first choice

With a goal to transform its brand, Telia needed inspiration – collaborating with Kunde & Co to create a new direction aimed at making the company no.1 among families. Now, with a sharper and more solid position in place, the foundation for change has been set …

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Telia

Making Telia the family’s first choice

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Opel

Revitalising one of the world’s oldest car brands in Denmark

Explore how we helped one of the world’s oldest car manufacturers revitalise its brand in the Danish market by harnessing its already strong brand DNA to transform the image perception and boost sales.

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Opel

Revitalising one of the world’s oldest car brands in Denmark

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HTH

Kitchen love that lasts

With the help of Kunde & Co, Scandinavia's largest kitchen manufacturer identified its brand DNA in order to create a new brand purpose – before bringing it to life via an integrated communications concept that, ultimately, translated into great sales.

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HTH

Kitchen love that lasts

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Citroën

Leveraging the brand DNA delivers 52% increase in sales

K.W. Bruun Import wanted to revitalise the Citroën brand in the Danish market after being granted the rights to import the well-known cars to Denmark. Kunde & Co was chosen to conduct the market test and develop the campaign to cement Citroën’s unique character and position in the market.

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Citroën

Leveraging the brand DNA delivers 52% increase in sales

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Avaloq

A distinct brand position that gears Avaloq
to excel in the new era

Kunde & Co helped Avaloq prepare for a new era in financial technology and services with a new brand claim focused on ‘simplicity’ and a unique communications concept – a platform for Avaloq to achieve success growing globally and launch multiple new software platforms.

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Avaloq

A distinct brand position that gears Avaloq
to excel in the new era

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Rodenstock

Developing a new, compelling story for Rodenstock

Rodenstock’s new DNEye® Scanner and DNEye® PRO Technology created a revolution in the world of progressive lenses; lens production based on precise measurements of the individual eye. Rodenstock looked to Kunde & Co to communicate this ground-breaking innovation and successfully position it towards opticians and their customers.

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Rodenstock

Developing a new, compelling story for Rodenstock

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The Danish Home Guard

New campaign to lift recruitment potential

Explore how we worked together with the Danish Home Guard to develop a multipurpose campaign designed to recruit new volunteers and show the people who help protect Danish society in a new light, while strengthening the military profile of the organisation.

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The Danish Home Guard

New campaign to lift recruitment potential

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Danfoss

Revitalising Danfoss' position

Kunde & Co developed the “THIS IS WHERE THE TRANSFORMATION STARTS” platform for Danfoss to add fresh momentum and to show that the company is truly dedicated to creating solutions for the future in the areas of climate change, food supply, urbanisation, digitisation and electrification.

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Danfoss

Revitalising Danfoss' position

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HBK

A new company built on the shoulders of two market leaders.

A strong narrative and unique visual identity for the new company HBK, has given them a strong position in a market that is otherwise plagued by disruptions and tough competition.

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HBK

A new company built on the shoulders of two market leaders.

To find out more about what Kunde & Co can do for you and your company, please contact us


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