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Our Work

We help you create business value through strategically sound and conceptually strong solutions

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Arjo

Invaluable insights drive successful product development

With the development of a new offering within bathing systems for acute and long-term care facilities, Arjo wanted to understand which product features brought the most value to principal decision-makers and the ideal price they would pay. Kunde & Co conducted quantitative market research in the key markets, that led to strategic recommendations which uncovered critical insights, not only answering the product development team’s questions, but ultimately leading to a finalized product road-map prior to production.

Arjo

Invaluable insights drive successful product development

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Reykjavik Excursions

Gearing up for growth

Following an acquisition that cemented their position as the biggest Icelandic tour operator and travel agent, Reykjavik Excursions needed to redefine and segment their customers to accommodate a new product and brand system, while maintaining a brand legacy built over 50+ years.

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Reykjavik Excursions

Gearing up for growth

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HTH

Kitchen love that lasts

With the help of Kunde & Co, Scandinavia's largest kitchen manufacturer identified its brand DNA in order to create a new brand purpose – before bringing it to life via an integrated communications concept that, ultimately, translated into great sales.

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HTH

Kitchen love that lasts

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Tandprotetikeren

Developing a strong brand position and increased traffic

Tandprotetikerens brand was in need of revitalization and a stronger presence. Kunde & Co supported Denmarks most renowned specialist within dental prosthetics in uniting and expressing their value towards patients and professionals alike.

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Tandprotetikeren

Developing a strong brand position and increased traffic

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INTERSPORT

Gearing up for the future with a new brand platform

Discover how Intersport created an international brand platform based on extensive customer insights and segmentation across eight markets. Kunde & Co worked with Intersport, the world’s largest sport retail chain, on how to address changing market conditions and consumer needs to ensure a strong market position.

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INTERSPORT

Gearing up for the future with a new brand platform

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Sobi

Creating purposeful engagement with the patient community

Explore how the conceptualisation of a digital patient community helped Sobi create closer ties with the end-users by collecting their patient engagement under one umbrella

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Sobi

Creating purposeful engagement with the patient community

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Carestream Dental

A new concept distinguishes the corporate story and elevates the brand

Carestream Dental needed a new brand image and platform to integrate into their existing corporate strategy. Kunde & Co leveraged the company’s unique corporate DNA to deliver a new concept and campaign elements that resulted in a 133% improvement in engagement compared to industry benchmarks.

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Carestream Dental

A new concept distinguishes the corporate story and elevates the brand

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The Athlete's Foot®

The Athlete’s Foot® strengthens its global brand presence

In just four months, Kunde & Co developed and implemented a global Sitecore web platform for The Athlete’s Foot®, focusing on brand-building and establishing the chain’s new position, “Sport with style.” The platform has already been rolled out across 13 markets around the world.

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The Athlete's Foot®

The Athlete’s Foot® strengthens its global brand presence

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VRS

From 51 fashion brands to one

To bring together 51 existing clothing brands under one new brand, Kunde & Co help was tasked with developing a strategy, concept name, brand identity and external launch. This resulted in a new, strong and easily communicated brand built around preferences for quality and price.

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VRS

From 51 fashion brands to one

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The Danish Home Guard

A unified story for the Danish Home Guard

The development of a new campaign concept creates a single, powerful story about the modern Home Guard and generates interest among new volunteers. The campaign increased the general understanding of the Home Guard's role in Danish society, while within the target group, the number of people interested in volunteering doubled.

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The Danish Home Guard

A unified story for the Danish Home Guard

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Føtex

Repositioning of retail chain

To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear profile that shifts the positioning in a changing market.

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Føtex

Repositioning of retail chain

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Sidel

Repositioning through thought leadership

Kunde & Co assisted Sidel in developing a concept that strengthens the company's position as a complete line provider. The campaign has been implemented in print, blog posts, website, films and social media. To date, it has generated more than 17,500 website visits, had an engagement rate seven times higher than the industry average and generated more than 230 leads in the campaign period.

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Sidel

Repositioning through thought leadership

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Berlingske

Revitalisation of the Berlingske brand

Together​ with Kunde & Co, Danish news media company Berlingske, developed a new brand startegy and communication platform that was based on understanding the value customers in the market. The integrated campaign was launched October 2016.

Berlingske

Revitalisation of the Berlingske brand

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L'EASY

Simplicity and a human touch to launch an impactfull campaign

To build L'EASY's market position, Kunde & Co developed a concept that combined the simplicity of ordering electronics from L'EASY with a human face - Peter - who played the central role in all communication with much success.

L'EASY

Simplicity and a human touch to launch an impactfull campaign

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Premier Is

Denmark's favourite ice cream dairy

Premier Is and Kunde & Co have developed a brand strategy that ensures Denmark’s largest ice cream producer a strong position in all market segments. As part of the project, nearly 100 new packaging designs have been developed.

Premier Is

Denmark's favourite ice cream dairy

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Rosenthal

Developing a design nation

In cooperation with Rosenthal, Kunde & Co developed a communication concept, campaign marketing elements and helped to restructure the company's the marketing system. This was supported by the development of an insight-based media strategy from which to launch the new concept in the market.

Rosenthal

Developing a design nation

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Telmore

A new universe​ secures progress

Kunde & Co was tasked with increasing awareness about the online platform and highlight the fact that although online, the company has a very human face behind the scene. The concept, "Bag skærmen-univers" (Behind the screen universe), was developed to communicate both.

Telmore

A new universe​ secures progress

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Vestas

Sustainable wind power blows board executives away

With the "Energy Transparency” campaign, Vestas puts wind power on the agenda of the world’s most influential CEOs and decision-makers. The solution featured a personalised copy of Bloomberg Business Week that headlined facts about their own businesses in relation to wind energy.

Vestas

Sustainable wind power blows board executives away

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Vestas

Vestas sets new agenda by thinking bigger

How do you create awareness around a giant offshore turbine that has yet to be built, but that could introduce a revolutionary standard in energy costs – and ultimately help to put wind power on the same footing as oil and gas? The key is to target a narrow audience and clarify the economic and energy benefits as clearly as possible.

Vestas

Vestas sets new agenda by thinking bigger

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Zendium

Strengthening a brand through an integrated communication strategy

Together with Kunde & Co, Blumølle developed a new integrated communication strategy and creative universe to strengthen the Zendium brand. The strategy and concept were developed based on in-depth understanding of the target group's needs with regard to what toothpaste should deliver. The communication was executed across channels such as TVC, POS and website.

Zendium

Strengthening a brand through an integrated communication strategy

To find out more about what Kunde & Co can do for you and your company, please contact us


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